by Twila Grissom | Dec 29, 2015 | Press Release
IBE Founder Tatiana J. Whytelord was recently interviewed on Arise Entertainment 360 talking about celebrity intellectual property lawsuits. Celebrity cases discussed include Robin Williams, Taylor Swift, Lucky 13, Jay-Z, and Beyonce. Check out the full interview...
by Twila Grissom | Dec 18, 2015 | Blog
On November 19th 2015 the UN hosted Women’s Entrepreneurship Day in order to celebrate and empower women entrepreneurs worldwide. We at IBE were proud to support our inspiring colleague and client Dana Donofree, Founder and CEO of AnaOno who spoke on the “Roll of...
by Edouard Beaslay | Oct 30, 2015 | Press Release
Intelligent Brand Extension (IBE), an international brand development and strategy consultancy for small and medium size companies, startups and entrepreneurs, has added five clients to its portfolio this fall. Picto, AnaOno, Lonely Dog, Absolute Black and Michelle...
by Twila Grissom | Oct 23, 2015 | Press Release
Tatiana J. Whytelord, Founder and President of Intelligent Brand Extension (I.B.E.) an International Brand Development and Strategy Firm for small and medium sized businesses joins Enterprise Radio and the Legal Corner. Listen to interview with host Eric Dye &...
by Edouard Beaslay | Oct 9, 2015 | Blog
In today’s age of big data and unprecedented consumer empowerment, the essence of marketing remains to fulfill consumers’ needs. However, the way in which consumers engage with brands and their buying behavior has changed dramatically. Social media has taken on a...
by Edouard Beaslay | Jun 12, 2015 | Press Release
Listen here as Tatiana J. Whytelord’s contributes global insights on brand innovation, strategy, and startups on IP Fridays. About IP Fridays: IP Fridays is THE podcast dedicated to intellectual property. It does not matter where you are from, in-house or...
by Edouard Beaslay | Jun 12, 2015 | News
Absolut demands ‘knockoff’ Kahlúa brand be removed from sale 10-06-2015 via World Intellectual Property Review Igors Rusakovs / Shutterstock.com Alcohol manufacturer The Absolut Company has filed a trademark claim against a New York-based business, stating that its...
by Edouard Beaslay | Jun 10, 2015 | News
Making Tech Pretty: Spotlight on Coco Meers via https://wealth.northerntrust.com. A flight delay, an eyebrow wax and an entrepreneurial spirit inspire a new way to book salon appointments. Some top tech companies started in the unlikeliest of places, like college dorm...
by Edouard Beaslay | Jun 4, 2015 | News
Wearables represent a huge new opportunity for retailers to interact with their customers Posted by Chloe Green on 4 June 2015 via Information Age The digital revolution has changed the way we shop; we go online to research prospective purchases, use social media to...
by Edouard Beaslay | Apr 21, 2015 | News
dboystudio / Shutterstock.com Luxury brand Louis Vuitton has been hit with a double blow after a European court invalidated two of its Community trademarks (CTMs) following a challenge by a German company. The General Court ruled that the two CTMs, which protect the...
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