OUR TEAM
Tatiana J. Whytelord
Founder & President
Tatiana is an Intellectual Property, Branding & Advertising Law Expert with over 25 years of experience gained at top tier law firms and multinationals in Canada, USA, France, Monaco, Italy, Mexico, UK and Australia. Tatiana has advised on IP portfolios and strategies for many luxury brand groups including LVMH, Diageo, Gucci, Marithe & Francois Girbaud, BMW, Perrier-Jouet, Mumm and Courvoisier. She regularly sits on the advisory panels of start ups and new-to-world brands. Tatiana was recently recognized by the National Association of Professional Women for outstanding excellence and dedication to her profession. She is a Harvard University graduate with a Masters of Law in Taxation.
Edouard Beaslay
CEO
Global brand builder for 30 years with multinationals in Europe, the US, Latin America, Asia & Australia, Edouard has led the marketing strategy of global brands such as Martell Cognac, Mumm Champagne and Jacob’s Creek Wines and was the CMO of Pernod Ricard’s Global Wine Division in Australia before moving to New York in 2014. His experience spans developing business & marketing strategy, leading innovation and delivering integrated marketing plans including consumer insights, communication, sponsorship, PR, digital, NPD & licensing. He is part of advisory boards of SMEs and start ups in Europe and North America. He holds an MBA from Indiana University Kelley School of Business.
LYDIA SOLIS
Senior Account Manager
Digital marketing expert for over 8 years, Lydia has led the digital marketing strategies for various companies across several industries within the U.S. from residential construction, to education, to beauty and lifestyle. Her experience spans from the hands on technical side to the strategy end of digital marketing such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), user behavior, email marketing, social media marketing, data analytics, consumer insight & data, client retention, and project management to ensure customer success. She holds an MBA from Fordham University Gabelli School of Business.
Sharif Tassy
Account Coordinator
With a background of 3+ years in the global non-profit sector, Sharif has a strong background in administrative support as well as data analytics. Independently he has started a freelance support service Remotely Done that has helped solo entrepreneurs to start ups. His experience spans CRM management and administration, virtual assistance, and data visualizations. He holds a B.S. in International Relations from Seton Hall University and also certifications in Salesforce and Business Analytics.
We are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.
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