by Edouard Beaslay | Oct 30, 2015 | Press Release
Intelligent Brand Extension (IBE), an international brand development and strategy consultancy for small and medium size companies, startups and entrepreneurs, has added five clients to its portfolio this fall. Picto, AnaOno, Lonely Dog, Absolute Black and Michelle...
by Edouard Beaslay | Oct 9, 2015 | Blog
In today’s age of big data and unprecedented consumer empowerment, the essence of marketing remains to fulfill consumers’ needs. However, the way in which consumers engage with brands and their buying behavior has changed dramatically. Social media has taken on a...
by Edouard Beaslay | Jun 12, 2015 | Press Release
Listen here as Tatiana J. Whytelord’s contributes global insights on brand innovation, strategy, and startups on IP Fridays. About IP Fridays: IP Fridays is THE podcast dedicated to intellectual property. It does not matter where you are from, in-house or...
by Edouard Beaslay | Jun 12, 2015 | News
Absolut demands ‘knockoff’ Kahlúa brand be removed from sale 10-06-2015 via World Intellectual Property Review Igors Rusakovs / Shutterstock.com Alcohol manufacturer The Absolut Company has filed a trademark claim against a New York-based business, stating that its...
by Edouard Beaslay | Jun 10, 2015 | News
Making Tech Pretty: Spotlight on Coco Meers via https://wealth.northerntrust.com. A flight delay, an eyebrow wax and an entrepreneurial spirit inspire a new way to book salon appointments. Some top tech companies started in the unlikeliest of places, like college dorm...
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