by Edouard Beaslay | Jun 4, 2015 | News
Wearables represent a huge new opportunity for retailers to interact with their customers Posted by Chloe Green on 4 June 2015 via Information Age The digital revolution has changed the way we shop; we go online to research prospective purchases, use social media to...
by Edouard Beaslay | Apr 21, 2015 | News
dboystudio / Shutterstock.com Luxury brand Louis Vuitton has been hit with a double blow after a European court invalidated two of its Community trademarks (CTMs) following a challenge by a German company. The General Court ruled that the two CTMs, which protect the...
by Edouard Beaslay | Apr 6, 2015 | Press Release
Discussion Point: What’s the Core Function of a CMO? By Dom Nicastro | Apr 6, 2015 via @CMSWIRE The Question What’s the most important function of a CMO? The Answers Edouard Beaslay, CEO, Intelligent Brand Extension Beaslay is responsible for his New York...
by Edouard Beaslay | Mar 28, 2015 | News
A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip. A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015...
by Edouard Beaslay | Mar 23, 2015 | News
Megan Willett Mar. 23, 2015, 11:06 AM REUTERS/Alessandro Garofalo A model at Milan Fashion Week. Brands are the best way to show off wealth, and there is a flood of new millionaires around the world who like showing off. “The brands bought are actually...
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