by Edouard Beaslay | Apr 6, 2015 | Press Release
Discussion Point: What’s the Core Function of a CMO? By Dom Nicastro | Apr 6, 2015 via @CMSWIRE The Question What’s the most important function of a CMO? The Answers Edouard Beaslay, CEO, Intelligent Brand Extension Beaslay is responsible for his New York...
by Edouard Beaslay | Mar 28, 2015 | News
A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip. A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015...
by Edouard Beaslay | Mar 23, 2015 | News
Megan Willett Mar. 23, 2015, 11:06 AM REUTERS/Alessandro Garofalo A model at Milan Fashion Week. Brands are the best way to show off wealth, and there is a flood of new millionaires around the world who like showing off. “The brands bought are actually...
by Edouard Beaslay | Feb 13, 2015 | News
Katy Perry, ‘Left shark’ copyright dispute heats up 13-02-2015 Helga Esteb / Shutterstock.com The copyright dispute between Katy Perry and artist Fernando Sosa over the ‘Left shark’ has heated up, with the pair’s lawyers exchanging arguments about the rights to the...
by Edouard Beaslay | Feb 13, 2015 | Press Release
Intelligent Brand Extension is scheduled to represent MOMIJI at the Toy Fair in New York City, taking place at the Jacob Javits Center from February 14 – 17, 2015. IBE will be seeking a licensee in the plush market to expand MOMIJI’s growing brand. Some...
by Edouard Beaslay | Feb 6, 2015 | News
Taylor Swift threatens to sue Etsy sellers – Business Insider Taylor Swift is going to war with fans on Etsy Rob Price Feb. 6, 2015, 5:57 AM Taylor Swift is cracking down on fans who are using the craft website Etsy to sell products with Swift’s...
by Edouard Beaslay | Feb 2, 2015 | News
Nutella’s owner Ferrero accuses Nuteria café of trademark infringement Nutella accuses New York café of spreading infringement 09-02-2015 Share on facebook Share on twitter Share on linkedin Share on print Vucicevic Milos / Shutterstock.com The maker of...
by Edouard Beaslay | Jan 29, 2015 | News
Kate Spade gets out the hatchet | Crain’s New York Business By Adrianne Pasquarelli January 29, 2015 11:24 a.m. Craig Leavitt, CEO of Kate Spade, expects Kate Spade to eventually become a $4 billion business.Photo: Bloomberg Updated: January 29, 2015 1:12 p.m....
by Edouard Beaslay | Jan 28, 2015 | News
‘BS-proof’ Millennials pose challenge 28 January 2015 LONDON: Millennials are the first truly digital generation and as they get older and possess more spending power marketers need to reassess how they can best reach them.This challenge is addressed in...
by Edouard Beaslay | Jan 26, 2015 | News
Nike sued over Michael Jordan image 26-01-2015 rootstock / Shutterstock.com New York-based Jacobus Rentmeester filed a complaint against Nike seeking damages, profits generated from the image’s use and an injunction preventing further alleged infringement. The...
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