OUR SERVICES

 

We become your General Counsel, CMO and marketing department, on going or for a specific time or project. We will work with you on a concrete plan of action with clear objectives, KPIs and deliverables.

INTELLECTUAL PROPERTY & LEGAL COUNSELING


 

IP & PORTFOLIO

Trademark: define principal visual elements of the brand, categories of use (primary/secondary).
Copyrights: identify unique elements of design & creative.
Patents: review and analyze potential.

LEGAL ADVISORY

Contracts: drafting of all contracts (start up stage and on going)
Negotiations: contractual & transactional.
Legal Advice: general counsel to the business.

LEGAL SET UP

Organization: define appropriate legal entity, shareholding structure, employee benefits, etc.
Documentation: incorporation, by laws, resolutions, employment offers, etc.

BUSINESS STRATEGY


 

STRATEGIC ROADMAPS

Strategic planning
PMI
Organizational design/governance
Portfolio strategy
Competitive gaming
Global manufacturing network design

BUSINESS & SALES GROWTH

M&A screening
Due diligence and exit strategy
Growth strategy & internat’l rollout
Market entry strategy
Pricing & promotional strategy
Marketing spend optimization

PERFORMANCE IMPROVEMENT

Sales force efficiency
Logistics & supply chain optimization
Innovation process redesign
Transformation programs
Back office reorganization
Strategic sourcing

MARKETING STRATEGY


 

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BRAND DEFINITION

Brand Positioning: define brand mission & values. identify insights and match to brand essence. Define brand expression & voice.
Brand Architecture: define how brands and sub brands work together & branding principles.

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PLANS

Business Plans: present the business in a clear & financially attractive way.
Marketing Plans: articulate the company’s overall marketing approach.
Brand Plans: focus on brand strategy and implementation.

BRAND DEVELOPMENT

Brand Extension: identify potential to extend the brand across categories & geographies.
Innovation: identify opportunities & develop innovation ideas and concepts.
Company Set Up: assist in establishing new entities in the US.

LICENSING


 

STRATEGY DEVELOPMENT

Opportunity Survey: identify brand strengths and market opportunities.
Licensing Strategy: define relevant categories based on brand strategy.
Go-to-Market Strategy: define appropriate channel strategy.

COMMUNICATION TOOLS

Style Guide: present licensing opportunities & guide licensees developments.
Digital & PR Strategy: define relevant communication strategy.
Activation: bring brand to life through digital & pr activation.
Guide: present licensing opportunities & guide licensees developments.

STRATEGY IMPLEMENTATION

Licensee selection: rigorous process to identify and select best in class licensees.
Licensing contracts: draft contracts that protect licensors’ interest.
Licensee management: day to day management of product developments & royalties payments.

MARKETING SERVICES


 

BRAND DESIGN

Creative & Execution: We define or execute your look & feel.
Branding: develop logos, style guides & brand books.
Packaging: design relevant packs.
Communication tools: brochures, newsletters, emails, look books.

DIGITAL

Website & SEO: develop and drive website performance.
Social media: activate relevant platforms to reach audience.
Content: create relevant content to drive engagement.

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PR

Press kits & Releases: create relevant communication material.
Media Outreach: identify and target relevant media to reach audience events.
Management: identify or create events that support the brand.

 

We are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.

We are located in the iconic Flatiron District in the heart of Manhattan.

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