ABOUT IBE

OUR CAPABILITIES

 

I created IBE in 2006 after years of working in law firms and large corporations. It became obvious to me that combining legal and marketing strategies early in business and brand development projects would drive value for all involved. Sharing that insight around me produced enthusiasm with a wide variety of business professionals. So I decided to bring this idea to life. First in London, then Sydney and now in NYC since 2013:

WE COMBINE LEGAL & MARKETING EXPERTISE TO DELIVER BRAND GROWTH – FROM STRATEGY TO IMPLEMENTATION

Tatiana J. Whytelord

Founder & President, Intelligent Brand Extension

Tatiana J Whytelord

Tatiana J Whytelord

Founder & President

Tatiana is an Intellectual Property, Branding & Advertising Law Expert with over 25 years of global experience She has represented multinationals and brands seeking to lead through intellectual property value. Among those are Diageo, LVMH group, Mumm Perrier-Jouet, Gucci Group, BMW group and The Coca-Cola Company. She has also negotiated and crafted cross promotional/brand tie-in agreements with Warner Bros, Interscope Records and MTV, including celebrity engagements such as Eminem, Pharrell Williams and Russell Simmons.

Tatiana is an active Executive Council member of the NYC Chapter of the Ellevate Network and was recently awarded the NAPW Woman of the Year Award for Outstanding Excellence and Dedication to Her Profession. She has a Bachelors of Law from the University of Montreal, a Masters in European Law from Sorbonne University in Paris, and a Masters in Corporate Tax Law from Harvard University.

Tatiana J Whytelord

Tatiana J Whytelord

Founder & President

Tatiana is an Intellectual Property, Branding & Advertising Law Expert with over 25 years of global experience She has represented multinationals and brands seeking to lead through intellectual property value. Among those are Diageo, LVMH group, Mumm Perrier-Jouet, Gucci Group, BMW group and The Coca-Cola Company. She has also negotiated and crafted cross promotional/brand tie-in agreements with Warner Bros, Interscope Records and MTV, including celebrity engagements such as Eminem, Pharrell Williams and Russell Simmons.

Tatiana is an active Executive Council member of the NYC Chapter of the Ellevate Network and was recently awarded the NAPW Woman of the Year Award for Outstanding Excellence and Dedication to Her Profession. She has a Bachelors of Law from the University of Montreal, a Masters in European Law from Sorbonne University in Paris, and a Masters in Corporate Tax Law from Harvard University.