Diplomatico is the leading Ultra Premium Venezuelan Rum with a presence in over 100 countries worldwide. It is looking to strengthen 
its presence in the US market.

Marketing strategy 
and implementation in the us spirits market.

Reviewed performance and developed strategic options for brand development.


IBE developed a full market and brand analysis leading to evaluating key strategic options to accelerate brand growth in the US.

Developed a marketing action plan.


Based on the strategy development IBE put together a detailed Marketing Action Plan geared at growing sales over 50% year on year and improving brand presence with trade and consumers.

Recommended implementation plan and management structure.


Working with Diplomatico management on driving implementation plans and defining the most appropriate structure to ensure optimized plan executions.

Diplomatico has had initial success in this market but Edouard’s experience in managing global wines and spirits brands will help us in maximizing our potential in the us market further.

Patrick Rabiom

Global Export Director, Diplomatico


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