The CEO Of The Future Is A “Designer-In-Chief”

A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip. A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015...

Here’s the hierarchy of luxury brands around the world

Megan Willett Mar. 23, 2015, 11:06 AM   REUTERS/Alessandro Garofalo A model at Milan Fashion Week. Brands are the best way to show off wealth, and there is a flood of new millionaires around the world who like showing off. "The brands bought are actually more...

IBE Represents MOMIJI at the Toy Fair New York

Intelligent Brand Extension is scheduled to represent MOMIJI at the Toy Fair in New York City, taking place at the Jacob Javits Center from February 14 - 17, 2015.  IBE will be seeking a licensee in the plush market to expand MOMIJI's growing brand. Some key...

Taylor Swift is Going to War With Fans on Etsy

Taylor Swift threatens to sue Etsy sellers - Business Insider Taylor Swift is going to war with fans on Etsy Rob Price Feb. 6, 2015, 5:57 AM Taylor Swift is cracking down on fans who are using the craft website Etsy to sell products with Swift's trademarks, BuzzFeed...

Nutella Accuses New York Café of Spreading Infringement

Nutella's owner Ferrero accuses Nuteria café of trademark infringement   Nutella accuses New York café of spreading infringement 09-02-2015 Share on facebook Share on twitter Share on linkedin Share on print Vucicevic Milos / Shutterstock.com The maker of hazelnut...

Kate Spade Gets Out the Hatchet

Kate Spade gets out the hatchet | Crain's New York Business By Adrianne Pasquarelli January 29, 2015 11:24 a.m. Craig Leavitt, CEO of Kate Spade, expects Kate Spade to eventually become a $4 billion business.Photo: Bloomberg Updated: January 29, 2015 1:12 p.m. As it...

‘BS-proof’ Millennials pose challenge

'BS-proof' Millennials pose challenge 28 January 2015 LONDON: Millennials are the first truly digital generation and as they get older and possess more spending power marketers need to reassess how they can best reach them.This challenge is addressed in Warc's Toolkit...

Nike Sued Over Michael Jordan Image

Nike sued over Michael Jordan image 26-01-2015 rootstock / Shutterstock.com New York-based Jacobus Rentmeester filed a complaint against Nike seeking damages, profits generated from the image’s use and an injunction preventing further alleged infringement. The...

 

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