‘BS-proof’ Millennials pose challenge

‘BS-proof’ Millennials pose challenge 28 January 2015 LONDON: Millennials are the first truly digital generation and as they get older and possess more spending power marketers need to reassess how they can best reach them.This challenge is addressed in...

Nike Sued Over Michael Jordan Image

Nike sued over Michael Jordan image 26-01-2015 rootstock / Shutterstock.com New York-based Jacobus Rentmeester filed a complaint against Nike seeking damages, profits generated from the image’s use and an injunction preventing further alleged infringement. The...