Montreal, Paris, May 15th, 2012. PARTA Dialogue Inc. (TSXV: PAD), experts in Social Media and Social Learning for businesses, announce completion of an important benchmarking milestone and the upcoming public launch of its eValue™ Social Media ROI Suite.

At the time of writing, the eValue™ Efficiency Calculator is now computing the performance metrics of over 10,000 corporate social media accounts including those of Fortune 500 and Financial Post 500 companies.

The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. The Suite’s Efficiency Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of global brands and ranks all resulting performance figures on a percentile scale.

On May 24th 2012, Parta Dialogue is inviting leading Canadian Brand Managers and Digital Marketing Experts to the public launch of the eValue™ Social Media ROI Suite, which will be held at the Design Exchange in Toronto with special guest speaker Frank Falcone of the University of Toronto Rotman School of Management.

More information about the e-Value Efficiency Calculator:www.socialmediaefficiency.com

Individuals wishing to attend the eValue™ Launch Event in Toronto are asked to RSVP to Alex Thomas – athomas@apexpr.com

About Parta
PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA’s solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Nestlé Waters and Crédit Agricole.

For more information, please visit www.partadialogue.com.

PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in E-Learning and Social Learning, Edu-Performance Canada Inc (www.eduperformance.com).

“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”

For further information:
Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771–5120
tom.liacas@partadialogue.com

Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com