Gucci wins trademark case against Guess

  Gucci America has won a bitter trademark infringement case against Guess, with a New York court awarding the US arm of the Italian luxury goods group damages of $4.66m after a three-week trial. Gucci launched proceedings in 2009, claiming that Los Angeles-based...

Newspaper Couture

Mary Design Presents Interesting Headgear     When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with sophisticated, intricate and...

(R)ETAIL (R)EVOLUTION

 etail is retail is etail..       Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile)...

UK brands lose right to own names in China

High street brands from John Lewis to Dixons have had the rights to their names in China snapped up without their consent by trademark “squatters”, potentially putting at risk plans to expand into the world’s most exciting consumer market.  ...

TrendHunter.com’s 2012 – Emotional Branding

  Scott Deming Discusses Alternate Means of Advertisement   Scott Deming is an advertising coach and business consultant. He has taken his 30 years of advertising and marketing experience to develop a tactic which builds sustainable relationships with...