UK brands lose right to own names in China

High street brands from John Lewis to Dixons have had the rights to their names in China snapped up without their consent by trademark “squatters”, potentially putting at risk plans to expand into the world’s most exciting consumer market.  ...

TrendHunter.com’s 2012 – Emotional Branding

  Scott Deming Discusses Alternate Means of Advertisement   Scott Deming is an advertising coach and business consultant. He has taken his 30 years of advertising and marketing experience to develop a tactic which builds sustainable relationships with...