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Founder and President of Intelligent Brand Extension Joins Enterprise Radio to discuss Intellectual Property
Tatiana J. Whytelord, Founder and President of Intelligent Brand Extension (I.B.E.) an International Brand Development and Strategy Firm for small and medium sized businesses joins Enterprise Radio and the Legal Corner. Listen to interview with host Eric Dye &...
read moreCMOs Perspective: A 4-Step Framework on Leveraging Social and Marketing Intelligence to Shape Marketing Strategy and Maximize ROI
In today’s age of big data and unprecedented consumer empowerment, the essence of marketing remains to fulfill consumers’ needs. However, the way in which consumers engage with brands and their buying behavior has changed dramatically. Social media has taken on a...
read moreHear IBE President & Founder Tatiana J. Whytelord on IP Fridays
Listen here as Tatiana J. Whytelord's contributes global insights on brand innovation, strategy, and startups on IP Fridays. About IP Fridays: IP Fridays is THE podcast dedicated to intellectual property. It does not matter where you are from, in-house or private...
read moreWe are a group of international experts uniquely bringing together our experience in Legal, Marketing and Licensing to provide companies the resources they need to successfully grow their brands - from strategy to implementation.
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